Remarketing is an incredibly effective way to keep in front of your customers and leads
Until Remarketing, if someone came to your website and then left without buying or contacting you, they were lost forever.
But those days are over. Now you have a powerful tool in your hands that will help you reach back to the people who already visited your website.
Here’s how Remarketing works on Facebook
(you can also do it on Google and YouTube as we’ll discover)
Let’s say I visit your website one afternoon. I have a look around and leave. I’m interested in what you sell but for whatever reason, I don’t make contact straight away. Your page has a piece of code on it from Facebook. This means that Facebook now knows I’ve been to your website.
So when I go onto Facebook again, what’s the first thing that appears in my newsfeed?
A post about you and your business. Technically it’s a sponsored post that you’re paying for, but it looks just like a normal post and contains a line to your website, or video, or whatever you choose.
As a customer, I’m blown away. And it’s incredibly cheap for you because you’re only paying to reach the people who come to your site already.
To do this you need to set up a Facebook advertising account. It’s well worth the effort, and we see great results with Facebook Remarketing.
You can also do Remarketing with banner ads through Google’s Display network
If you’ve ever been looking at a website and seen banner ads for a business that you’re a customer of, that’s Remarketing.
It’s the same principle as with Facebook. Google partners with millions of websites for its banner ads ‘Display Network.
So when I come to your website, the Google code is on the site, I leave your website, and later I go to a website such as a news site or sports site, and I see a banner ad for your business.
The power of this is that I start to get a feeling that you are everywhere.
Of course, to me, you are everywhere. But again, it’s only me and people who’ve been to your site who are seeing these ads. So it’s very targeted and very cost-effective.
Your Google Remarketing ads are run through your Google Ads account (formerly Google AdWords) the same account where you run your Pay-per-Click ads on Google, so it comes very handy.
Remarketing on YouTube also works very well
So I visit your website, then on the next day, I go onto YouTube and search for something of interest. Before my video starts, a video about you and your business play.
And here’s the best part How to get more B2B Leads
On the bottom right of your video is a button that says ‘Skip Ad.’ If I don’t want to watch your video and click the Skip add button, you don’t have to pay anything.
We’ve found that on average, 25% to 35% of people choose to keep watching. It’s worth knowing that YouTube doesn’t care how long your video is. It can be 15 seconds, 3 minutes, 10 minutes or more. You don’t pay anything extra, and you can reach people this way on YouTube for cents.
Photo by Karolina Grabowska from Pexels