The 8 seconds test is a critical tipping point in online B2B marketing
Is your website passing the 8 seconds test? One of the most important facts that you should know about Online Marketing is that:
50% of website visitors leave the typical website within 8 seconds!
That fact alone should drive your entire approach to your website and online marketing.
Because of the very nature of surfing the web – jumping from one site to another to another – it should come as no surprise that on average, 50% of people are gone from most websites within just 8 seconds.
But if that includes your website, we’ve got a major challenge, particularly if you’re paying for some of that traffic.
It means that your website must be different from the rest. It means that your website must do something to get your visitors to STOP and stay on your website rather than continue surfing the web.
So we’ve got to do something at the top of your home page or key landing pages to grab your visitors’ attention and keep them on your site for as long as possible.
This brings us to one of the best ways to achieve that:
One of the best ways to make sure that your website passes the 8-second test and getting your website visitors to stop and stay on your site is by using Online Video.
Online video is crucial. Firstly, it’s close to free. You just need a decent phone – and, ideally, a lapel microphone. If you want to be more professional, you can also order an iPhone tripod which means you get much more steady footage.
Next, Online Video is crucial in this economy because it builds the relationship with your customer and makes it more personal. Nothing is more important than bonding with your customers. Video lets you do that easily.
There are two main ways of doing Online video. The first is you looking at the camera and speaking to the camera, just like you see on the TV news. If you are comfortable doing that, great. It gives authority and will capture your viewer’s attention easily. But not everyone is comfortable talking to a camera. If that’s your case, just have someone interview you and ask the five or six most commonly asked questions in your business.
When it’s being filmed, ignore the camera and just chat to the person asking the questions.
Put your new videos on your website, email them to your customers, put them on social media, and upload them into your YouTube channel.