How To Make Your Team B2B Sales Champions
Everyone in your business who communicates to customers for whatever reason is a salesperson and everyone in your business who communicates to customers can make more B2B sales happen.
The scary part is everyone in your business who talks to customers can also stop the sale from happening.
Anyone in your business who communicates to customers needs training in sales, and they need policing. You should be able to listen to customer service calls, and if you really want to see how much money you’re losing, you should have people call your business and record the calls.
I warn you in advance, it can be a really painful experience but not doing it is like avoiding a trip to the dentist because your tooth hurts. The problem ain’t going away by ignoring it.
So everyone in your business who talks to customers is a salesperson. If you think the person who answers your phone isn’t a salesperson involved in the sales process, you need to think again. Anybody involved in the sales process needs to be properly trained in how to sell and ideally compensated in a way that is linked to the sales.